Steve Patterson on cover of Sports Illustrated


Steve Patterson on cover of Sports Illustrated Steve and Carlette created Patterson Sports Ventures (PSV) in 1999. As CEO, Steve built a company dedicated to cause-related marketing and strived to make a difference in the world of sports. Steve died of cancer July 28, 2004. PSV is Steve's legacy and Carlette continues their work, building the agency and its properties.

Steve Patterson was the CEO of Patterson Sports Ventures, Inc., a Phoenix-based sports marketing agency, specializing in community-based programs, properties and special events.

Steve, a native Californian, was an Arizona resident since 1984 when he was an Assistant, then Head Basketball Coach at Arizona State University until 1989. His experiences include chief executive positions with community-based organizations serving the U.S. Olympic Committee, the National Football League and the National Basketball Association; including founding Executive Director of the Grand Canyon State Games, President of the Super Bowl XXX Host Committee, Commissioner of the Continental Basketball Association, and as the CEO of Patterson Sports Ventures.

All the while, Patterson had been coaching youth basketball (his kids and other people's kids!) at Valley Luthern High School, Boys & Girls Clubs and Agape Club Basketball including his now two adult sons, John and Brent, and three daughters, Amanda, Sara and Makena. He was also very active in youth and young adult ministries.

Steve was a member of three NCAA Championship basketball teams at UCLA from 1969 to 1971 coached by the legendary John Wooden. He was the eighteenth player taken in the 1971 NBA Draft and played four years for the Cleveland Cavaliers, one year for the Chicago Bulls and one year in the Italian Pro League. The Steve Patterson Award for Excellence in Sports PhilanthropyWhile in the NBA, he served for three seasons as team Player Representative to the NBA Players Association.

In honor of Steve, for 10 years, The Robert Wood Johnson Foundation and the Sport Philanthropy Project created the Steve Patterson Sports Philanthropy Award to honor Steve's life work.